Why do people tend to be ethnocentric?

People tend to be ethnocentric primarily because they often lack reference points outside their own culture. Ethnocentrism is the belief that one's own culture is superior to others. This perspective often arises from a limited understanding of diverse cultures and experiences. When individuals have little exposure to different cultures, they may have difficulty recognizing and valuing cultural diversity. Consequently, they see their own cultural practices, values, and beliefs as the standard, leading them to misinterpret or devalue others that differ from their own.

In contrast, prioritizing cultural generalities can sometimes help in understanding differences but does not inherently lead to ethnocentrism. Appreciating all cultures equally denotes a more inclusive viewpoint that counters ethnocentrism. Disliking different cultures focuses on feelings of aversion rather than the cognitive limitations that contribute to ethnocentric views. Consequently, the absence of a broader cultural reference often cements ethnocentrism as individuals see their own culture as the norm against which all other cultures are judged.